Samantha Little Carew
- Former Nike
- Former University of Oregon Student-Athlete
Samantha Little Carew is a dynamic sports marketer committed to advancing equity in sports and enhancing athlete and consumer experiences. A former collegiate Acrobatics and Tumbling athlete at the University of Oregon, she began her career at Nike as an intern and has since held roles across Nike Sports Marketing and Jordan Brand, contributing across Field of Play, geography, and global teams. She led the global launch of the Athlete Request tool, streamlining how internal teams access Sports Marketing assets, and developed a retail-to-corporate staffing model piloted at the World Athletics Championships and scaled to the Paris Olympics, with plans for Tokyo. Samantha also spearheaded the Nike Premier Cup, a U-15 girls’ football tournament at World Headquarters that united delegates from 12 countries and showcased global grassroots talent. Known for her ability to manage cross-functional teams and execute global operations, Samantha continues to shape impactful initiatives across the sports industry. Outside of work, she’s an outdoor enthusiast who enjoys dirt biking, snowboarding, and wake surfing—and is currently embracing newlywed life.
1:1 Consulation
- Dedicated Coaching Session: Tailored mentorship program to align with your unique goals, ensuring we provide the best advice.
- Monthly 30-Minute Call: Dedicated time for one-on-one video calls to discuss progress, seek advice and receive feedback.
- Unlimited Email Support: Stay connected with unlimited email support between scheduled calls.
- Industry Connections: Tap into an extensive sports industry network for valuable opportunities and to gain introductions to relevant professionals.
- Discount for The Playbook Annual Membership
FAQ's
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What is Sports Business Ventures (SBV)?
Elite access, tailored guidance. The SBV Signature Mentorship program includes personalized support along with monthly video calls, a customized action plan, interview coaching, targeted networking strategies, industry connections and more.
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How can I become a Mentor?
If you’re interested in becoming a member, you can fill out this form and we’ll get back to you with the next steps.
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What are the membership benefits?
Membership includes access to premium tools, live virtual workshops with Sports Industry Leaders, guides, templates, weekly newsletters, curated job boards, panels, AMAs, keynote presentations, and targeted educational courses.
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How much does the membership cost?
Membership is available for $24.99 per quarter or $89.99 per year. You can sign up here.
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Who can join SBV?
Anyone interested in advancing their career in the sports industry, from students to seasoned professionals.
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What networking opportunities does SBV offer?
SBV offers an extensive network of over 50,000 sports business professionals, virtual networking events, and opportunities to connect with industry leaders and peers.
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How can SBV help with career development?
SBV provides career resources, workshops, job listings, and expert insights to help members navigate and advance in the sports industry.
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What is "The Playbook"?
“The Playbook” is SBV’s membership program that includes all the benefits and resources SBV provides.
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How can I stay updated with SBV?
Subscribe to SBV’s free weekly newsletters (The Scouting Report & Sports Industry Weekly) for career insights, industry trends, and inspiring stories from sports industry leaders. You can sign up here.
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What kind of job opportunities are available through SBV?
SBV provides daily listings of sports jobs and internships tailored to various roles within the industry. You can sign up here.
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How do I contact SBV for more information?
You can contact SBV through The Playbook—SBV Connect Community Platform, our website’s contact form, or by following us on LinkedIn, Instagram, Twitter, YouTube, and TikTok.